we’re different: 

we don’t do narrative

we’re not doing product announcements

we don’t parrot fluff from manufacturers

we don’t have forums

we don’t have earrings

we don’t have screechy voices

we don’t have life steaming shows

we don’t test stuff that doesn’t matter in the real world

we don’t bow to an affiliate

we don’t mince words

we don’t sell out


our videos:

Ever go to youtube to figure out how to do something and they spend 75% of the time telling you a useless life story before they give you the actual information? And then they spend 20% of the time saying:

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No Begging. No demands. No life story. Just Content. 


we only have benchmarks

How we do it: We assemble the benchmarks from around the web. In some benchmarks, we use comparative, analogous, and parametric estimations systems mathematical estimation systems.  For example, if we lack 1 value of data to make it truly comparable, and one benchmark has 9 points of data and another has 10 points of data, and 5 are comparable within the 2 websites, we can use ratios to estimate with high accuracy the value of the missing data point. Other times we can just use algebra.


It sounds like a middle school algebra problem, and it is.

Let’s say a Benchmark A says Fan X is 20% louder than Fan Y at full load.  They have no benchmarks for Fan Z.

Let’s say Benchmark B says Fan Y is 3dB lower than Fan Z at full load. Fan X is 6dB louder than Fan Z.

If we are using Benchmark A‘s metrics, how loud is Fan Z?  (Or how loud can we estimate Fan Z to be IF Benchmark A tested it?)

This is how can we accurately estimate many values.